It's the Little Things
It probably seems cliche, but there really isn't any such thing as "insignificant details" in our business. Ultimately, everything impinges on your brand. That includes the little extras that you offer in your serving line that come from other providers. I mean, why would you go to the trouble of working on a killer menu item, only to offer your guests an after dinner mint that tastes like it should have a wick in it. You're known by the company you keep, after all.
Which brings us in our typically circuitous fashion to the chocolate we offer (for those who believe that no meal can possibly be complete without a cocoa-based comestible). We proudly serve Paris Flyer Chocolate.
Some of you may have noticed these chocolate bars displayed
in a basket on our serving line.
Now, let me tell you why you owe it to yourself to pick one (or a dozen)
up on your way to the register.
Paris
Flyer chocolate bars are the creation of John Paris, an avid hot-air
balloonist, chocolate lover, and personal friend, who in 1987 founded his
company, Paris Chocolates, Inc. in the noble quest to perfect his favorite
childhood confection, Turtles: that famous concoction of caramel, pecans, and
milk chocolate. The company based
its name on John’s vision of tying “the most exciting human endeavor”
(ballooning) with “the most popular and fun human food product” (yes…that would
be chocolate).
And
how successful has John Paris been?
Take a look at the Spring 2008 issue of Quarterly Review of Wines I’ll leave you with QRW’s description,
which could only have been written by a wine magazine: Delicious. Nutty,
peppery, spicey. Deep and engaging
cacao flavors, rich texture, with long and pleasing finish of coffee/mocha
notes. Considerable depth. May
the same be said of us all! (QRW), which awarded Paris Flyer’s Very Dark
Chocolate with a Best of Show in its chocolate review.
Thursday, August 20, 2009 9:48:09 AM (Mountain Daylight Time, UTC-06:00) 
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