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Thursday, July 02, 2009
One Man's Comfort Food...
Somebody recently asked us if the tag line "New Adventures In Comfort Food" wasn't something of an oxymoron. Sure, the juxtaposition of "new adventures" and "comfort" may seem incongruous (I love that word!), but the only way I can explain it is, "you know it when you taste it".
Let's take today's special: our very own San Francisco Beef Salad Sandwich. To understand this new menu item is to grasp the culinary zen of the Brick Oven Bistro. We start with a familiar comfort food: strips of beef sirloin served on a homemade roll (your choice of Italian or Sunflower Wheat), then take it to the danger zone with a creamy oriental star anise dressing, and garnish with fresh tomato and lettuce. We could tell you more about the ingredients, but then we'd have to kill you -- and we've learned over the years that this tends to dampen return visits from our customers.
To keep the "comfort" side of you balanced with the "living on the edge" side, we serve this sandwich with sides of coleslaw and our famous rum pot baked beans. Oh...as to the name of this sandwich, we dedicated it to a city we love, and a place where we've experienced some wonderful Asian cuisine. It's our way of giving props to Baghdad by the Bay.
The bottom line is this: I don't have to give you a bunch of highfalutin' marketing hype about our new tagline. Just order our San Francisco Beef Salad Sandwich, take a big ol' bite (please chew with your mouth closed, thank you), and let the enlightenment begin, Grasshopper.
Of course, you can always just stare at the picture and fantasize, but we really do recommend the real vs. virtual experience.
Thursday, July 02, 2009 2:35:11 PM (Mountain Daylight Time, UTC-06:00)
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